1. Post a picture of a serene scene on Instagram. If you can't think of anything appropriate that no one will take offense to, just place your finger over the camera lens and post the resulting blank image.
2. Acknowledge your humanity. No one knows you are a human, so first you must point out that you are human, imperfect, and prone to mistakes.
3. Acknowledge that the work you have been doing isn't enough. You are not enough. Your business isn't enough. And it never will be.
4. Acknowledge that you have hurt people unknowingly. It doesn't matter what your intention was. It doesn't matter if you've just been diagnosed with a life-threatening condition. It doesn't matter if your business was built to appeal to a specific audience. All that matters is the hurt feelings from strangers who don't know you and could care less about you.
5. Acknowledge that change is uncomfortable, and you are willing to live with that discomfort. Tell everyone how humbled you are. Bonus: this is a great signal to your virtue.
6. Thank the brave individuals who have pointed out your mistakes and link to their profiles if you can, so others can continue to support them. Do not ever disagree with them. They are sovereign and know more than you, especially if they rank high on the intersectional scale. Even if they have no idea how hard you've worked, who you might donate money to, and what your beliefs are, listen to them and prostrate yourself before them. Thank them for the emotional labor that they shouldn't have to be doing. It's not their job to educate you. Do the work yourself.
7. Openly share which organizations you will be donating to in future, as penance for your mistakes. Openly state that you will specifically be selecting BIPOC models, makers, designers, writers, and activists for positions in your company, or as representatives for your brand (even if you have more qualified candidates for these positions). You must discriminate based on race in order to show how anti-racist you are.
8. Continue to acknowledge and admit to your own racism. Spend the next few weeks or months sharing pictures of BIPOC on your profile. Continue to tell everyone how beautiful they are, even if this is self-evident. The fact that you never pointed out their beauty and importance before shows how racist you are. This is good and healthy to admit to.
9. When people come to you asking for further proof of the work you are doing, continue to submit to them. Remember, you will never be good enough. Keep repeating that to yourself. Don't be afraid to be uncomfortable.
10. Question everything. Walking on eggshells is healthy and is a great way to be truly authentic and creative. You may even want to spend what little profit you make in hiring a moderator (preferably a BIPOC) just to make sure nothing you say or do will ever be offensive.